Provixon— Digital Solutions

Free tool

WhatsApp Business API message cost calculator

Estimate Meta’s monthly message fees, including the 1,000 free service messages per phone number from 1 October 2026. You enter the rates from Meta’s rate card, so the result is only ever as current as the rates you paste in.

Message typeCount / monthRate per message
Marketing templates deliveredPromotions, offers, re-engagement. Charged when delivered.
Utility templates delivered (inside or outside a window)Order, booking or case updates. Charged inside a window too since 1 October 2026.
Authentication templates deliveredOne-time passcodes and similar.
Service messages delivered (free-form replies in an open window)Meta gives each business phone number 1,000 free a month; only the excess is charged, at the service rate.
Messages in a free entry point window (click-to-WhatsApp ads)Not charged. Customer messages to you are never charged either.
0.00

We do not pre-fill any rate, because Meta’s rates differ by country and currency and change quarterly. Copy yours from Meta’s rate card (linked below) for your customers’ countries; the service rate equals the utility rate. Examples are in our October 2026 guide.

Estimated Meta message cost

0.00 your currency / month

  • Marketing templates0.00
  • Utility templates0.00
  • Authentication templates0.00
  • Service messages0.00

This covers Meta’s message fees only. Your platform or provider’s own fee is separate. It is an estimate from the rates you enter, not a quote.

Sources

Building a WhatsApp flow for a service business? See WhatsApp automation and how coexistence works.

About the calculator

Questions, answered.

Meta charges per delivered message. Since 1 October 2026 service messages (free-form replies in an open 24-hour window) are free only for the first 1,000 a month per business phone number, then charged at the market’s utility rate. Utility templates are charged even inside a window. Marketing and authentication templates are charged by category and country. Customer messages to you, and messages in the free entry point window opened by click-to-WhatsApp ads (up to 7 days), are not charged.
Rates differ by customer country and currency and change over time. Pre-filling a number would risk showing a wrong cost as if it were official, so you enter the rates from Meta’s current rate card for the countries your customers are in.
No. It estimates Meta’s message fees only. Platforms and providers charge their own fee on top, and it varies by provider.
Resolve conversations in fewer, clearer messages. Stay inside the open 24-hour window so you do not need templates, and keep each phone number’s service messages near the free 1,000 where you can. Merging three short replies into one saves two billable messages.